The Super Bowl ranks as the second biggest day for food consumption each year.
As the hot sauce that goes on every food, Frank’s RedHot saw an opportunity: Rather than spend millions fighting for attention during the game when everyone is already eating, we wanted to get a bottle of Frank’s on every table for the game. To do so, we enlisted the help of someone who knows hot: Paris Hilton.
That’s RedHot
Leading up to this year’s Big Game, Paris busted out her MVP food pairings—like waffles, ice cream, caviar and more—inviting fellow consummate entertainers to dial up watch party menus for full-flavored slay.